USPS 2015 Promotions

First-Class Mail 2015 Promotions

Registration Begins March 15

As part of its commitment to grow the mail, the Postal Service is pleased to announce several First-Class Mail promotions that will offer incentives or discounts to mailers throughout 2015.

Earned Value Reply Mail is designed to encourage mailers to use First-Class Mail as the primary reply means for their customers, by providing a postage credit for each returned Business Reply Mail or Courtesy Reply Mail piece.

Color Transpromo is designed to encourage mailers to increase the value of bills, invoices, and statements by combining the power of digital and color technology, which can produce greater connection and response from customers.

Emerging and Advanced Technology is designed to create omni-channel marketing opportunities by integrating direct mail with mobile technology. This engages interactive experiences and encourages mailers to use “enhanced” augmented reality, Near Field Communications (NFC), and other technologies.



Registration Period Program Period
Earned Value Reply Mail


March 15 – April 30, 2015 May 1 – July 31, 2015
Color Transpromo


April 15 – November 30, 2015 June 1 – November 30, 2015
Emerging and Advanced Technology*


March 15 – October 31, 2015 May 1- October 31, 2015

*Standard Mail is part of the Emerging and Advanced Technology Promotion and is currently being

reviewed by the Postal Regulatory Commission.

If you have any questions, including whether or not your mail qualifies for any of the 2015 promotions, please call one of Strahm’s dedicated Customer Service Representatives. You can reach us at (816) 756-2733 or

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