Don’t Forget Your Mobile Users – or Why I Still Have Bangs
If you are driving customers to your online presence to make a purchase, pay a bill or just to learn more about your product/service, don’t forget that many of these people will be viewing on their mobile devices.
At Strahm we view our messages on every device available to us. How does it look on an iPhone, android, tablet? Do all the images appear? Do links work? If there is personalization, is it correct? Does it take forever to load?
You can ask for more information from your respondent, but keep it very short and very simple. They won’t stay on your page to fill out form after form.
An example is a website I would love to browse – they have great content that I’m just dying to read – but as I navigate to every page, I get a pop up requesting that I sign up for their newsletter.
Although I already receive their newsletter, I don’t mind that their request appears as soon as I hit their home page. The annoyance is as I click through to articles I want to read, I get the same message over and over. And I close their page and go somewhere else for my daily dose of fashion advice.
I have tried access on my tablet, phone, through the link in their newsletter and twitter. Each format had the same result of the never ending pop up. (It’s so bad that I sent them a tweet. I do really want advice how to grow out my bangs.)
What are the takeaways?
• Design with mobile users in mind
• View on every device you can get your hands on
• Make adjustments as needed and view again
• Test, test, test download time, links, etc.
• Keep it as simple and easy-to-use as possible.