The Color Transpromo Promotion will provide upfront postage discounts to mailers who use dynamic color print for marketing and consumer messages on their bills and statements.
Promotion Period June 1, 2015 – November 30, 2015
Registration April 15, 2015 – November 30, 2015
Discount 2% of eligible postage
Eligible Mail First-Class Mail commercial letters that are part of an IMb® Full-Service mailing
Now is the perfect time to take advantage of the USPS Color Transpromo Promotion.
Transpromo is the use of space on your transactional statements to add promotional content. A majority of people still prefer to receive paper statements. Recent data breaches aside, a paper statement is tangible and less likely to be deleted or lost in the massive amounts of electronic messages received every day.
USPS reports that consumers spend 7 minutes per day sorting and reading their mail. 98% of mail is brought into the home the same day it is delivered. Bills and statements are particularly important, read and saved for longer periods. Compare this with the 15 – 20 seconds a person reads an unsolicited email.
Don’t limit yourself to generic marketing messages. Versatility and personalization are virtually unlimited, allowing you to develop relevant messages and offers. Tracking response rates has become easier than ever with use of personalized web pages and codes.
Transpromo is not just for marketing, either. Traditionally used to up-sell or cross-sell, it should also be used to educate about your industry or service, remind them of upcoming events or deadlines, or drive readers to a website.
Using color as part of your transpromo campaign helps to draw the reader’s eye to this special messaging. How can you incorporate an infographic, a fun drawing or even charts and graphs into your message?
Register with USPS and take advantage of the 2% postage savings by using Color Transpromotional mail today!