Posts Tagged business mail
The Color Transpromo Promotion will provide upfront postage discounts to mailers who use dynamic color print for marketing and consumer messages on their bills and statements.
Promotion Period June 1, 2015 – November 30, 2015
Registration April 15, 2015 – November 30, 2015
Discount 2% of eligible postage
Eligible Mail First-Class Mail commercial letters that are part of an IMb® Full-Service mailing
Now is the perfect time to take advantage of the USPS Color Transpromo Promotion.
Transpromo is the use of space on your transactional statements to add promotional content. A majority of people still prefer to receive paper statements. Recent data breaches aside, a paper statement is tangible and less likely to be deleted or lost in the massive amounts of electronic messages received every day.
USPS reports that consumers spend 7 minutes per day sorting and reading their mail. 98% of mail is brought into the home the same day it is delivered. Bills and statements are particularly important, read and saved for longer periods. Compare this with the 15 – 20 seconds a person reads an unsolicited email.
Don’t limit yourself to generic marketing messages. Versatility and personalization are virtually unlimited, allowing you to develop relevant messages and offers. Tracking response rates has become easier than ever with use of personalized web pages and codes.
Transpromo is not just for marketing, either. Traditionally used to up-sell or cross-sell, it should also be used to educate about your industry or service, remind them of upcoming events or deadlines, or drive readers to a website.
Using color as part of your transpromo campaign helps to draw the reader’s eye to this special messaging. How can you incorporate an infographic, a fun drawing or even charts and graphs into your message?
Register with USPS and take advantage of the 2% postage savings by using Color Transpromotional mail today!
What is your Move Update policy? Is it current? Is it documented? The lack of effective Move Update policies and procedures can be very costly.
If you are claiming postage discounts, it is mandatory that your mailing list be Move Update compliant. This means you must update your list within 95 days of your mailing. There are several methods available to vet your list to meet Move Update standards.
National Change of Address (NCOA) processing
The NCOA database is licensed by the USPS to a limited number of processing services, so there is no software you can buy to handle the process internally. The service usually adds very little to your processing costs and typically your mail house can provide the service to you.
You can request from the NCOA list processor a report showing all of the corrected address as well as any addresses that have changed but not filed a COA. You must use the corrected addresses – don’t just say “hey I had NCOA run and here’s my documentation”. And don’t neglect to update your database!
The good news is that because this process occurs prior to mailing, you save can money on both printing and postage.
Current Resident/Current Occupant
This is the least expensive Move Update method. Simply adding “Or Current Resident”, “Or Current Occupant” or “Occupant” to your mailing address instructs the USPS to deliver to the address and ignore the name on the mail piece. You can choose to eliminate the name entirely or add “Current Resident” on the same line or beneath the name line.
If you are mailing First Class, be aware that by using this method, USPS will not forward the mail or return to you if the person or business has moved. Your mail is delivered to the designated address, period, and you will not be able to update your address list.
Address Correction Services
Several USPS address correction options can be used to meet Move Update requirements. They include “Return Service Requested”, “Change Service Requested”, and “Address Service Requested”. There are different costs and requirements for each service. For more information regarding these services visit https://www.usps.com/business/move-update.htm
Don’t be blindsided by a fine. Ask your mail house for assistance and keep your database clean!
If you need more information regarding Move Update standards, please feel free to reach out to one of Strahm’s qualified Customer Service Representatives. They can be reached at (816) 756-2733 or by email at email@example.com.