Posts Tagged first class mail
Expect To See Slower Delivery Times For First Class Mail.
With the consolidation of up to 82 processing centers nationwide, a lot of First Class letters and periodicals will cease to be delivered overnight; they will arrive in two days, and mail formerly delivered in two days will now be delivered in three days.
According to the Federal Register, Standard Mail with have the same deliverability as today, with three to 10 days within the contiguous United States. Packages will take two to eight days.
As those 82 facilities close and 95 assume the work, USPS is continuing to focus more on its growing areas of revenue—package delivery—vs. its shrinking areas—First Class mail volume.
Current estimates indicate approximately 20% of the First-Class Mail volume is expected to be delivered overnight, more than 35% is expected to be delivered in 2 days and about 44% delivered in 3 days.
The graphic below illustrates an approximate breakdown of First-Class Mail service performance after Phase 2 implementation:
You can find the USPS official FAQ here: https://about.usps.com/news/electronic-press-kits/our-future-network/ofn-phase-2-faqs.htm
DC Court Rules on Postage Discounts
One of the many services that Strahm Automation provides our clients is presorting of their mail so that clients are able to take advantage of discounted postage rates. This discount encourages mailers to presort, which in turn lowers costs for the Postal Service, but the current discount is greater than the Postal Service would pay to sort the mail themselves.
The Postal Service is not pleased with this ruling because it believes that it needs to offer mailers large discounts so that bulk mailers (including co-minglers, combined mailers and continuous mailers such as Strahm) will continue to use First Class mail.
“Through snow and rain and heat and gloom of night, the Postal Service delivers the mail,” Judge Brett Kavanaugh wrote for the three judge panel. “But the Postal Service does so under the watchful eye of a separate independent agency, the Postal Regulatory Commission.”
The PRC establishes rates that the Postal Service may charge for mail. The commission states that the reason customers choose to presort their mail is based on the lower price, and a 1% increase in price will cause a “significant change in demand”.
What are your thoughts? Would a decrease in your presorted postage savings cause you to change how you process your mail? Would you reconsider presorting?
Picture Permit Promotion
August 1 – September 30, 2013
Add value to your mailpiece in a creative way using the new Picture Permit Imprint Indicia. Incorporate a company logo, brand image or trademark to the area where a stamp, meter imprint of permit imprint would appear.
Boosting your brand recognition, logos, products and promotions could improve the overall effectiveness of your mailing.
Picture Permit mail is available for presorted First Class mail and Standard letters. Full Service Intelligent Mail barcode is a requirement.
There is an extra fee per piece – for First Class letters and cards the additional fee is $0.01, for Standard letters the fee is $0.02 per piece.
The USPS will begin a promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013. Registration for the promotion begins June 1.
This promotion will eliminate the per piece fees for both First Class and Standard letters and cards. There is a 4 step application process which must be approved by the USPS Program Office prior to promotion registration.
Picture Permit Requirements:
- Logos, brand images or trademarks
- Color images only
- Mailpiece must include Intelligent Mail barcode
- Application, design approval and sampling prior to mailing
- Boost mailpiece visibility, value and potential open rate
- Increase brand awareness
- Promote company products and services
How would you use Picture Permit Imprint Indicia to benefit your company? We would love to hear your ideas and successes!
What’s an Indicia?
If you’ve ever done any sort of bulk business mailing, you’ve probably been asked for or asked if you wanted an indicia. If you’re new to direct mail you’re probably wondering what the heck is an indicia? An indicia (also known as a permit imprint) is a small marking similar in size and shape of a stamp and includes such information as a permit number, post office drop location, and service type. The placement of an indicia on a mail piece must be similar to that of a stamp as well – located in the upper right corner and to the right of the address. The indicia is usually created during the graphic design phase of the outer envelope layout – and because it’s added before the envelope is created it saves time and money by not having an additional fee for metering or applying stamps.
There are many different variations of an indicia – with different verbiage and varying placement of required information. The most common types of indicia formats include first class mail, standard mail, and nonprofit standard mail. Examples of these can be seen below:
Other formats include Parcel Post, Bound Printed Matter, Media Mail, and Library Mail.
Using an indicia does require a permit number, which acts as an account number where postage funds are withdrawn from when the mailing goes to the post office. Funds to pay the total postage must be deposited prior to submitting a mailing. If you’re using a mail service provider, they should have a permit number that you can use. You can obtain your own permit by submitting Form 3615 and the application fee to the post office where your mailings will be submitted. It is important to note that once you obtain a permit number that you are only authorized to use your permit at the post office for which you applied through.
- Other higher minimum quantities may apply, depending on the price claimed.
- An occasional First-Class Mail mailing may contain fewer than 200 pieces if from a mailer whose total daily mailings are not much more than 200 pieces but who, to cooperate with the Post Office, presents a part of that mail early in the day.
- A mailing may contain fewer than 200 pieces if it is the completion of a large mailing extending over 2 or more consecutive days and the mailer includes an explanation on the accompanying postage statement.
- Single-piece price mailings submitted under the terms of an approved manifest mailing system agreement with a minimum volume reduction provision.
- Bound Printed Matter non-presorted, non-discounted mailings.
Each piece included in the mailing must bear the same indicia, stating that postage has been paid. An indicia most commonly will be printed directly on the mail piece but can also be printed on labels permanently affixed to the mail piece, on a mail piece wrapper, or envelope.
The USPS has begun testing a new concept for indicias – the Picture Permit Imprint Indicia. This indicia will allow mailers to include a picture within the indicia. This new concept provides immediate recognition of a logo, product, or promotion on the outside of the mail piece. The idea behind this innovation is that the image will double the piece’s visual impact to the recipient. While the new picture permit imprint indicia is not yet available to all mailers – a sample of a beta test from Chrysler Automotive Group can be seen here.
There are many different options for applying postage to your mail piece – an indicia being the most frequently used for large business mailings. Next time you’re designing an envelope for a mail campaign consider the benefits of using an indicia!
Thank you to everyone who participated in our first quiz last week. We were excited to see the number of responses we got and
we appreciate the time you took to play along. Your personalized calendars will be sent to you this week.
The answers to the quiz are below. But first I want to say a couple of things about the Postal Service.
There has been a lot of talk lately about the Postal Service and its current state. Why is its deficit so great? Should it be privatized? But never forget, the United States Postal Service has a rich history and to this day provides great value for its services.
Every person in the United States, no matter who, no matter where, has equal access to mail service. The USPS continues to be the only carrier that will deliver to any and all addresses – and they do it 6 days a week.
It costs no more to send a letter across the country, or to remote locations requiring access by mule (!), than it does to send a letter across town. And compared to other countries, the cost of a First Class stamp is one of the lowest.
The service standard for First Class mail is 1 – 3 days, and Standard Rate mail is 3 – 10 days. And you can get all of this service for a mere $0.45 for a one ounce letter (price effective January 22, 2102).
I urge you to take the time to wander through some amazing facts, figures and history of the Postal Service.
And now on to the quiz answers!
- The Postal Service is: d. All of the above
- Which is not a method used to move mail by the Postal Service? c. Bow and Arrow
- The first Postmaster General of the Post Office was: c. Benjamin Franklin
- Which one of the following is not an approved Move Update endorsement? d. Forwarding Service Requested
- For automation rates on First Class Mail, addresses must be updated within _______ days prior to the mailing? c. 95 days
- Which of the following is not a “best practice” when addressing a mailpiece? c. Right-justify every line in the address block
- Flat-size mailpieces, regardless of class of mail, must be rectangular in shape, uniform in thickness and flexible. a. True
- When designing a mailpiece, who would be a good resource for obtaining instructions to design automation compatible mailpieces? b. Mailpiece Design Analyst
- Mail service providers can help you: f. All of the above