You’ve decided that you want to do a direct mail marketing campaign – now what?
You’re priority should be designing a mail piece that will deliver results. One important factor is the copy you use on your mailer.
Want some quick tips?
First make sure you nail down the message you want to send. Keep it short and simple – more words won’t necessarily grab the reader’s attention so focus on what is important to them about your product or service.
Keep the layout clean and simple too. Don’t use a lot of different fonts. Don’t have copy running all over the place in an attempt to be fancy. If you make it hard to decipher your message, guess what? No one will respond.
Focus on areas that the reader will naturally gravitate towards. Put your most important words (free offer, huge discounts, act now) in the headline, subheads and as the first parts of a sentence.
Take advantage of action words and verbs as much as possible. Don’t write about something, speak directly to your customer and tell them what you want them to do.
I can’t stress enough how important it is to proof read and then proof read again. Have co-workers and maybe even friends and family take a look. Sometimes you are so tied up in the process that you can’t see the forest for the trees!
Successful copywriting will get you off to a great start in designing your direct mail piece.